3 Simple But Helpful Tips to Buying Media

3 Simple But Helpful Tips to Buying Media

In a previous article we discussed tips on selecting ad networks and we hope that was helpful. Today we’re taking a look at media buying strategies, especially for mobile.

The world has untapped mobile markets, including Africa, South America and the Middle East. Plus, more than 70% of the world’s online traffic happens outside of Google. The bottom line is this: there is great opportunity for your ads to be seen and clicked.

It comes down to three steps: planning, targeting and optimizing. Here are 3 simple yet helpful tips to help you navigate the world of media buying:

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