Internet Searches To Play Role In Credit-Worthiness Of Chinese Consumers — CBS San Francisco

SAN FRANCISCO (KCBS) — Chinese consumers will be among the first to have their Internet searches play a role in determining their credit-worthiness. China has made a landmark deal with the Southern California credit scoring firm ZestFinance. It’s not exactly clear how ZestFinance is going establish correlations between searches and the chances a consumer would…

via Internet Searches To Play Role In Credit-Worthiness Of Chinese Consumers — CBS San Francisco